09:00 Chairman’s Welcome And Opening Remarks

09:20 CASE STUDY: Encouraging Mode Shift In The Middle East – International Experience On Successful Initiatives To Shift People From Their Cars

• Overcoming the barriers to mode change and their applicability to the Middle East
• Exploring demand initiatives including travel behaviour change programmes, land use change, public transport improvements and road pricing initiatives
• Understanding the importance of complementary demand initiatives coupled with public transport investment

Andrew body
Managing Director - Transportation and Infrastructure
Hyder Consulting Middle East

09:40 CASE STUDY: The Transport Masterplan For Qatar – Analysing And Developing The National Transport System For The State Of Qatar

• Utilising infrastructure to enhance the development of Qatar
• Providing a state-of-the-art transport masterplan to attract international business
• Exploring the role of urban transportation in the Qatar National Master Plan (QNMP)

Engr. Jamal Shareeda Al Kaabi
Manager of Design Department (Roads & Drainage)
Public Works Authority (Ashghal)

10:00 CASE STUDY: Jeddah Urban Regeneration And Public Transport Strategy

• Designing a world class masterplan to improve transportation in Jeddah
• Transforming Jeddah by implementing an effective public transport strategy
• Understanding the holistic masterplan for transport development

Dr. Abdulgader Amir
VP Strategic Planning and Management of Land and Property
Jeddah Development and Urban Regeneration Company

10:20 Presentation By DuPont Products

11:10 Achieving Effective Multi-Modal Connectivity Through Strategic Masterplanning

• Establishing a sustainable and efficient framework for public transport services
• Improving the mobility of urban and rural population
• Increasing the operational efficiency of public transport services

Roger Cruickshank
Senior Managing Consultant
Atkins

11:30 Examining Innovations And Best Practice In Strategic Masterplanning

• Examining significant recent masterplans in the Middle East
• Comparing international transport masterplans
• Exploring necessary relationships between large-scale urban planning and integrated transport planning

Ian Mulcahey
Principal Planning and Urban Design
Gensler

11:50 INTERACTIVE PANEL DISCUSSION: Designing And Integrating An Effective Transport Masterplan To Reduce Congestion, Improve Safety And Stimulate The Economy

• Future proofing your transport masterplan to cater for future growth
• Forecasting traffic patterns and understanding the influence of changing technology on capacity, size and efficiency of trains and vehicles
• Masterplanning to maximise the asset to the client

Panelists include:

13:30 Overcoming The Parking Dilemma In The Region By Adopting International Parking Solutions

• Understanding the importance of good parking management to deliver transport solutions
• Ensuring that delivery of a parking service is customer focused, placing the user at the heart of the decision making process
• Recognising that parking is subject to the rules of supply and demand and needs to be rationed

Patrick Troy
Chief Executive
British Parking Association

13:50 INTERACTIVE PANEL DISCUSSION: Developing A Parking Programme To Ensure A Greener, More Accessible And Less Congested City

• Providing a world-class car parking management system in the capital of the UAE
• Exploring enforcement strategies and policies
• Resolving the growing problem of congestion and parking in the Middle East

Panelists include:

14:20 CASE STUDY: Bahrain Transport Masterplan – Developing An Efficient Transport System To Reduce Congestion And Pollution

• Integrating new bus routes to cover most areas of the Kingdom
• Designing and developing state-of-the-art transport systems with integrated information boards
• Ensuring an efficient masterplan and transport strategy

Essam Khalaf
Undersecretary for Roads
Bahrain Ministry of Public Works

14:40 CASE STUDY: SCATS® Urban Traffic Control System

• SCATS® stands for Sydney Coordinated Adaptive Traffic System
• An adaptive method of traffic signal control
• A complete Traffic Signal Management System

Husam Musharbash
President & CEO
Traffic Tech Group (Middle East/Gulf)

15:00 Assimilating And Monitoring Traffic Data

• Accidents as place-based events to urban planning of cities and roads network within the system
• The effect of spatial organization of the urban elements, especially, roads on the traffic safety records
• Forecast the future spatial trend of accident occurrence especially those related to children

Reem Ahmed Akbari
Centre for Transport and Road Studies
University of bahrain

15:20 INTERACTIVE PANEL DISCUSSION: Strategic Transport And Traffic Management

• Exploring and evaluating intelligent infrastructure systems to improve congestion
• Examining types of infrastructure tolling systems and bestpractice implementation
• Combining environmental, meteorological and traffic monitoring data

Panelists include:

16:20 CASE STUDY: Learning From Tragedy - A Structured Process To Deliver Safer Roads

• Considering existing practices and their effectiveness
• Understanding the potential for improvement and technologies to facilitate safety
• Exploring successful safety initiatives and how they were implemented

Simon Labbett
Regional Director, UAE
Transport Research Laboratory

16:40 INTERACTIVE PANEL DISCUSSION: Reducing Car Dependency By Integrating Safe Pedestrian And Cycle Routes

• Designing transportation routes to provide a convenient and safe pedestrian network
• Incorporating a shaded and paved walk way and cycle way
• Prioritising pedestrian safety in the masterplan

Panelists include:

Simon Labbett
Regional Director, UAE
Transport Research Laboratory

17:30 End Of Conference Day One